Electrical Marketing's LiveWire

Bulbrite, Moonachie, N.J., had a busy five days at the Dallas International Lighting Show last month. The company announced the winners of its 2011 sales rep awards and launched several new products. The rep winners are:
2011 Most Improved Agency: Larry Braunstein Sales (FL), Larry Braunstein
2011 Territory Penetration Award: Katona Sales (OH, WV, KY), Dean Katona.
2011 Best New Agency: The Lakewood Group (GA, AL), Arno Hardtke.
2011 Agency of the Year: Decor Lighting (MN, KS, MO, IA, NE), Todd Bierowski.
2011 Be Brite Customer Award: Leslie Killingsworth, Progressive Lighting, in Atlanta.

Bulbrite’s new product launches at the Dallas Lighting Show included including its comprehensive Nostalgic collection, which features lamps created specifically to enhance the authenticity of heirloom-style fixtures with unique filament styles; its f EcoHalogen lamps family, which comply with EISA, the Energy Independence and Security Act requiring general service light bulbs to operate up to 30 percent more efficiently than current standards; and its LED Dimmable Chandelier lamp, whose super high power chip provides the brightest LED light, 360 degrees of illumination and smooth dimming.

Ameren Missouri, a subsidiary of Ameren Corp., filed with the Missouri Public Service Commission (MPSC) a three-year plan that includes a portfolio of energy efficiency programs that it says will make it the largest such plan in the state of Missouri. The expenditures for the new programs will be approximately twice the size of the utility company’s previous energy efficiency programs.
The programs include energy-efficiency investments of approximately $145 million over three years, beginning early Jan. 2013. These investments are expected to result in approximately $500 million in total customer benefits over the next 20 years. Annual energy savings are expected to be nearly 800 million kilowatt-hours, which is equal to the energy consumption of more than 60,000 average Missouri homes annually.
The utility’s current Business Energy Efficiency Incentive Program is effective Jan. 3-May 31, and provides incentives for the purchase and installation of energy-efficient equipment such as compact fluorescent lamps, LED exit signs, occupancy sensors and T8 lamps. The program has a limited energy savings goal and once the goal has been met, the program will stop taking applications.
Steve Barker, vice president of sales, Villa Lighting Supply Inc., said in a press release about the new program that his company has had success working with Ameren’s previous energy programs. “”Villa Lighting had great success in utilizing Ameren Missouri’s program,” he said. “Through the program, we were able to work with many customers to install hundreds of thousands of dollars of lighting upgrades, many of which enabled customers to reduce their lighting-related energy consumption by as much as 40 percent.”

Maxlite (West Caldwell, N.J.): William Fenimore is now director of sales, Outdoor Lighting. In his new position, Fenimore will work closely with MaxLite’s sales agencies to develop outdoor LED lighting programs for municipalities, DOTs, architects, designers and specifiers across North America. He will be involved in the development and design of outdoor lighting fixtures for a variety of applications including street and flood lighting. Prior to joining MaxLite, he recently completed one of the largest energy-efficient lighting projects in North America, installing nearly 120,000 induction fixtures to replace the existing mercury-vapor, cobrahead fixtures for a major northeast utility. His professional experience includes serving as product manager, Outdoor Lighting and regional sales manager for PSE&G and as a principal for Elite Pro Agency.

This Bloomberg report says MaryRose Sylvester, head of GE’s Lighting unit believes LEDs will account for up to 80% of the lighting market by 2020. The article also said GE has doubled its R&D on LED technology over the past five years.