Electrical Marketing's LiveWire

Northwire, Technical Cable (Osceola, Wis): Carol Jensen is now regional sales manager. Her strategic focus includes the Midwestern United States, Canada and Europe. Prior to joining Northwire, Jensen was vice president of sales and marketing for a Wisconsin-based investment organization that controls and manages a group of companies specializing in the design, manufacture and sales of electronic components and assemblies.She has a bachelor’s degree from University of Wisconsin—Stout. Earlier, she was director of sales and marketing for an international manufacturer of magnetic sensing devices located in Wisconsin. Additionally, Jensen was international sales manager for a Minnesota-based manufacturer of magnetic sensing devices.

Crescent Electric Supply Co. (East Dubuque, Ill.): The company has added to its management team with several appointments and promotions. Robert Settle has joined Crescent as V.P. of marketing. Prior to joining Crescent, Bob served five years as a V.P. at Cognex Corp. He held other sale and management positions at DVT Corp., Siemens Energy & Automation and ABB. Settle will report to Chris Breslin, senior V.P. and COO. Timothy Kehoe has joined Crescent in a newly formed position of director, e-business strategy and commerce. In this role, he will lead Crescent’s internet and e-commerce business initiatives. Prior to joining Crescent, Kehoe served as internet marketing director at Hearth and Home Technologies; director of web marketing at Adaytum/Cognos Software and internet business manager at AOL Time Warner. Over the past five years, Kehoe managed his own consulting business and has authored a series of children’s books. He also reports to Breslin.
John Gunderson has been promoted to a newly formed position of director, field marketing. In this role, he will be focus on local marketing initiatives and value-added branding and will work with regional and district managers to improve the integration of sales and marketing activities and develop sales tools and drive value proposition selling. Gunderson has been with Crescent Electric Supply for 10 years, most recently serving as manager, communications services. Prior to joining Crescent, he held sales management and marketing roles in the newspaper and television industries. Gunderson will report to Bob Settle.

North Central Electrical League (Bloomington, Minn.): Jeff Keljik, who manages program development for Dunwoody College of Technology in Minneapolis, is the 2010 chairman of the North Central Electrical League (NCEL). This year’s board also includes Chuck Healy, V.P., Electrotech, Minneapolis (vice chair); Dan Paulson, partner and CFO, Paulson & Clark Engineers, St. Paul, Minn. (treasurer); Dale Yohnke, NCEL executive director (secretary); and Michael Lamb, managing director and assistant CIO, Xcel Energy, Minneapolis (past chair).

Bill Brown Sales (Niles, Ill.): Michael Martin has been appointed Regional Account Manager for the Western territory for this lighting rep. Martin has 25 years of lighting-related experience in sales and management for companies such as Appleton/Emerson Electric, Cooper Lighting and Advance Transformer. Most recently, he was business development manager in the LED market for Sapa Extrusions. He will represent the company’s manufacturers to OEM customers in the Western region, specifically Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Utah, Washington, Wyoming and the province of British Columbia in Canada.

Lenox (East Longmeadow, Mass): Myra Lee is the company’s new director of marketing communications and is responsible for leading efforts to enhance brand equity and consistency as well as building marketing programs in partnership with product and channel teams. Lee previously worked at United Technologies Corp. for 10 years several positions, including product management, strategic planning, investor relations and corporate communications. She has also worked for the U.S. Department of Commerce in Russia. Lee received her BA from the University of Chicago and her MBA from the Darden School of Business at the University of Virginia. Susan Spalding, the former director of marketing communications for Lenox, has moved to the Rubbermaid Commercial Products division of Newell Rubbermaid where she has taken the position of director of marketing communications.

Service Wire Co. (Culloden, W Va.): Travis Cutler and Jacob Barger have joined the company’s sales team. Cutler earned his B.A. and A.A.S. from Marshall University in Huntington. Barger will join the Service Wire sales team in Phoenix, Ariz. He earned his B.S. from the University of Nebraska-Lincoln. Both have years of sales experience outside the electrical market.

Allied Wire & Cable (Collegeville, Pa.): Chuck Meyers has been hired as district sales manager for Pennsylvania, New Jersey, Maryland and Delaware. He has more than 25 years of experience in th wire and cable industry, including posts with Alpha Wire and then Olympic Wire.

FuelCell Energy (Danbury, Conn.): Anthony Rauseo has been appointed to the newly created position of COO and will be responsible for integrating the manufacturing operations with the supply chain, product development and quality. He will report directly to CEO R. Daniel Brdar.
Rauseo was previously FuelCell Energy’s V.P. of of engineering and chief engineer and has served at executive posts with CiDRA Corp. and Pratt and Whitney. He holds a B.S. in mechanical engineering from Rutgers University and a M.S. in mechanical engineering from Rensselaer Polytechnic Institute. FuelCell Energy Inc. is a manufacturer of high-efficiency power plants using renewable and other fuels for commercial, industrial, government and utility customers.